Another successful Fashion Week under our belts as we rewind to our favorite fashion week runway series – Nolcha Shows.
To start, The Nolcha Shows Fashion Media Lounge was a major hit! It was held at the Bryant Park Hotel Terrace Loft, & attendees had a chance to preview Spring/Summer 2018 collections from 8 independent accessories & beauty brands ranging from scarves to jewelry, handbags to shoes, and lipstick to eye cream, including several ethical and sustainable brands.
This season welcomed returning beauty brand ECRU New York (hair products & cosmetics including lipstick & mascara), and debuting brands Neubyrne (women’s art inspired footwear) and All Black (women’s fashion footwear), SHOLDIT (innovative travel scarves), Cheryl Eve Acosta (fine art jewelry), Gallery Indonesia (jewelry, handbags, and other accessories from Indonesian artisans), Virginia Stone (luxury skincare), and TRADE by Gina La Morte (handbags for a cause) and more.
Guests were also treated to pampering & touch-up’s by Ecru New York, who were on-site to share their latest hair & cosmetic products and debut their new lip color line. Their texturizing spray is to die for, we can’t get enough!
Before we get into the real excitement, let’s take a look behind the scenes with Frowe|er, video journalist & fashionista, Sade Spence…
The following day they debuted Spring/Summer 2018 season runway shows at Industria Studios. The platform for indie brands remains the go-to downtown destination for discovering fresh designs during fashion week as they featured 7 shows.
This season saw a number of key fashion bloggers & digital influencers attend the show as Nolcha Influencer Ambassadors including: Carolina Fryer, Michelle Sullivan, Scarlem Mateo, Urszula Makowska, and Maritza Pena.
The day kicked off with the “All Comes From Nothing” show at 1pm from designer Eva Yiwel Xu, which was inspired by the Chinese philosophy of simplicity and minimalism. The show was filled with minimalist designs and a sleek color palette.
The “W. Reflex” show from designer Kris Wu followed at 4:30pm and showcased a collection of men’s and womenswear. The show was the brand’s worldwide debut with modern silhouettes using raw materials like cotton, linen and leather to tell a story inspired by NYC loft culture.
Always a fan favorite, the “Luyang by Yanglu” show from designer Yang Lu followed at 6pm, showcasing a collection inspired by the act of falling in love, with the color red playing a prominent role in many of the designs. The collection featured intricate folds, embroidery, printing, and hanging ribbons, all to emphasize love in its many forms.
The 8:30pm “Main Runway Show” closed the day and featured brands including: TRADE by Gina La Morte (a women’s handbag and apparel line for a cause, supporting the work to end the violence & trafficking of women and children), Yurita Puji (Indonesian womenswear collection highlighting traditional ikat woven fabrics ), Neubyrne (a fun, vibrant womenswear collection with inspiration drawn from the designer’s travels around the globe), and Chasity Sereal (a women’s evening wear & non-traditional bridal collection).
Celebrities who came out to support independent fashion design included: Bellsaint (Singer/Songwriter), Kenneth Faried (Basketball Player, Denver Nuggets)Alicia Wright (MTV’s Are You The One), Ayden Hernandez (Actor,) Farrah Abraham (MTV’s Teen Mom), Zeke Thomas (DJ/Producer), Geri-Nikol (Recording Artist), Ally Ryan (Recording Artist), and Derek Warburton (Celebrity Stylist).
Official Sponsors of the Nolcha Shows included: AOFM, Barton Sculptures, CitiBank, UPS, and ECRU New York.
For more information or designer profiles, visit: www.nolchashows.com.